Cold Laundry

As part of a student project, I designed the redesign of the Cold Laundry e-commerce website, a ready-to-wear brand with a strong and minimalist identity. The work focused on creating an immersive experience that extends the brand’s universe online, through clean, elegant, and consistent interfaces. The goal was to deliver a smooth and engaging navigation, while establishing a clear and sustainable UI foundation to support both the discovery of collections and the purchasing journey.